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大英国酒吧的社会生存

June 15, 20224分钟阅读

By爱丽丝·马里克(Alice Marwick)

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To say the UK hospitality sector suffered throughout Covid lockdown is putting it lightly. The Pubs & Bars industry had already been in decline, but the combination of lockdowns, social distancing measures, supply chain issues, more lockdowns and overall uncertainty, could have been the proverbial straw that broke the camel’s back. However, after months of lockdown, people were itching to get back out and socialise and the industry is showing signs of recovery.

Britain had a total of 116,203 licensed premises at December 2019 and this fell to106,880 by December 2021. The Pubs & Bars industry has declined an average每年6.9%between 2017 and 2022, faster than the UK economy overall. However, this wasn’t due to consumers turning away from alcohol asalcohol sales increased by 3% to 5%与2019年相raybet开户比,在2020年英国。

问题是,电子商务酒精销售的增长会导致英国大酒吧的持续下降吗?它似乎没有。考虑到一个选择,人们更喜欢社交并回到酒吧里的互动,而不是独自在家喝酒。

尽管Zoom测验在锁定高峰期间使人们感到逗乐,但由于酒吧重新开放(#SorryNotsorry),它就死亡了。然而,随着人们开始冒险并社交,面对面的酒吧测验已经恢复。酒吧还看到了竞争社交的复兴。Snooker和Darts之类的游戏一直在越来越受欢迎。开放的麦克风之夜是每位崭露头角的音乐家的呼吁,尚未回到流行前的水平,但是由于削减了Covid的传播,它们正在慢慢恢复受欢迎程度。

酒吧里喝一杯饮料在家中胜过饮料的一个区域是桶装啤酒,也称为桶装啤酒或“真实”啤酒。Cask Ale Beer在枪管中进行次要发酵,并且温度一致地使啤酒具有巨大的优势。

City centre pub trade has moved in line with the increase of hybrid office. The Friday evening drink with colleagues has been replaced with a midweek drink, and community pubs are noticing an increase in trade on Friday evenings as workers go for a drink at their local. People still enjoy a post-work drink with colleagues, the only thing that has changed is they day they choose to have it.

It would be amiss not to mention increasing awareness surrounding the health benefits of drinking less alcohol or switching to alcohol-free drinks. Previously, an alcohol-free lifestyle seemed limited to Sober October or Dry January, yet the trend towards moderation is expected to continue, so pubs will increase their selection of non-alcoholic and alcohol-free drinks. The non-alcoholic beer market is expected to grow annually by12.68% (CAGR 2022-2025), and brands such as Heineken, Tennent’s, Brewdog and Peroni have added alcohol free ranges to their offering. Patrons still have the option of enjoying a few drinks in their local pub with friends, but without the dreaded hangover.

Despite challenging operational conditions, investor demand has been incredibly robust, particularly in Central London where pubs have attracted a lot of interest from HNWIs.

The UK’s Pubs & Bars industry, measured by revenue, is£14.3bn in 2022. If it wasn’t evident before, it became increasingly evident post lockdown that the hospitality sector is the vital to the country’s economic and social wellbeing.

接触

  • 爱丽丝·马里克(Alice Marwick)

    Associate Director, OPRE Research

    爱丽丝·马威克的照片

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